{"id":1055,"date":"2021-05-03T05:53:00","date_gmt":"2021-05-02T22:53:00","guid":{"rendered":"https:\/\/www.wizpro.com.vn\/?p=1055"},"modified":"2021-04-26T17:56:32","modified_gmt":"2021-04-26T10:56:32","slug":"nhan-hieu-manh","status":"publish","type":"post","link":"https:\/\/www.wizpro.com.vn\/index.php\/vi\/nhan-hieu-manh\/","title":{"rendered":"Nh\u00e3n hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t nh\u00e3n hi\u1ec7u m\u1ea1nh?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.wizpro.com.vn\/wp-content\/uploads\/2021\/04\/mike-cassidy-ljgDHg9H1pY-unsplash.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.wizpro.com.vn\/wp-content\/uploads\/2021\/04\/mike-cassidy-ljgDHg9H1pY-unsplash.jpg\" alt=\"\" class=\"wp-image-1057\" srcset=\"https:\/\/www.wizpro.com.vn\/wp-content\/uploads\/2021\/04\/mike-cassidy-ljgDHg9H1pY-unsplash.jpg 640w, https:\/\/www.wizpro.com.vn\/wp-content\/uploads\/2021\/04\/mike-cassidy-ljgDHg9H1pY-unsplash-300x200.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><figcaption>Photo by <a href=\"https:\/\/unsplash.com\/@mikemee01?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Mike Cassidy<\/a> on <a href=\"https:\/\/unsplash.com\/s\/photos\/trademarks?utm_source=unsplash&amp;utm_medium=referral&amp;utm_content=creditCopyText\">Unsplash<\/a><\/figcaption><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">Nh\u00e3n hi\u1ec7u m\u1ea1nh<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1edf h\u1eefu m\u1ed9t nh\u00e3n hi\u1ec7u m\u1ea1nh t\u1ef1 th\u00e2n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n bi\u1ec7t l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 nh\u00e3n hi\u1ec7u nhanh ch\u00f3ng v\u00e0 r\u00f5 r\u00e0ng x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Nh\u00e3n hi\u1ec7u c\u00e0ng m\u1ea1nh, b\u1ea1n c\u00e0ng d\u1ec5 d\u00e0ng ng\u0103n c\u1ea3n ng\u01b0\u1eddi kh\u00e1c s\u1eed d\u1ee5ng nh\u00e3n hi\u1ec7u \u0111\u00f3 khi ch\u01b0a c\u00f3 s\u1ef1 cho ph\u00e9p c\u1ee7a b\u1ea1n. Nh\u00e3n hi\u1ec7u y\u1ebfu c\u00f3 th\u1ec3 g\u00e2y kh\u00f3 kh\u0103n v\u00e0 t\u1ed1n k\u00e9m trong qu\u00e1 tr\u00ecnh b\u1ea3o h\u1ed9 v\u00ec ch\u00fang kh\u00f4ng c\u00f3 c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o h\u1ed9 ph\u00e1p l\u00fd gi\u1ed1ng nh\u01b0 c\u00e1c nh\u00e3n hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00e3n hi\u1ec7u m\u1ea1nh mang t\u00ednh ch\u1ea5t g\u1ee3i \u00fd, t\u01b0\u1edfng t\u01b0\u1ee3ng ho\u1eb7c t\u00f9y \u00fd. Nh\u00e3n hi\u1ec7u y\u1ebfu c\u00f3 t\u00ednh ch\u1ea5t m\u00f4 t\u1ea3 ho\u1eb7c chung chung. H\u00e3y ngh\u0129 v\u1ec1 ch\u00fang theo c\u00e1ch: b\u1ea1n mu\u1ed1n nh\u00e3n hi\u1ec7u c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t nh\u00e3n hi\u1ec7u m\u1ea1nh hay \u201cn\u00f3ng\u201d, thay v\u00ec y\u1ebfu hay \u201cl\u1ea1nh\u201d.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Nh\u00e3n hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00e3n hi\u1ec7u m\u1ea1nh th\u01b0\u1eddng l\u00e0 s\u00e1ng t\u1ea1o ho\u1eb7c \u0111\u1ed9c \u0111\u00e1o, gi\u00fap l\u00e0m cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1c nh\u00e3n hi\u1ec7u n\u00e0y bao g\u1ed3m c\u00e1c nh\u00e3n hi\u1ec7u mang t\u00ednh ch\u1ea5t g\u1ee3i \u00fd, t\u01b0\u1edfng t\u01b0\u1ee3ng ho\u1eb7c t\u00f9y \u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nh\u00e3n hi\u1ec7u t\u01b0\u1edfng t\u01b0\u1ee3ng<\/strong> l\u00e0 nh\u1eefng t\u1eeb t\u1ef1 ngh\u0129 ra, kh\u00f4ng c\u00f3 trong t\u1eeb \u0111i\u1ec3n. Ch\u00fang ch\u1ec9 c\u00f3 \u00fd ngh\u0129a li\u00ean quan \u0111\u1ebfn h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang. V\u00ed d\u1ee5: Exxon\u00ae cho d\u1ea7u m\u1ecf ho\u1eb7c Pepsi\u00ae cho n\u01b0\u1edbc ng\u1ecdt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nh\u00e3n hi\u1ec7u t\u00f9y \u00fd<\/strong> l\u00e0 nh\u1eefng t\u1eeb th\u1ef1c t\u1ebf (t\u1eeb c\u00f3 trong t\u1eeb \u0111i\u1ec3n) kh\u00f4ng c\u00f3 li\u00ean quan \u0111\u1ebfn h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 mang nh\u00e3n hi\u1ec7u. V\u00ed d\u1ee5 t\u1eeb \u201capple\u201d (qu\u1ea3 t\u00e1o). N\u1ebfu ng\u01b0\u1eddi tr\u1ed3ng t\u00e1o t\u00ecm c\u00e1ch \u0111\u0103ng k\u00fd t\u1eeb \u201capple\u201d l\u00e0m nh\u00e3n hi\u1ec7u cho lo\u1ea1i t\u00e1o m\u00e0 h\u1ecd tr\u1ed3ng, nh\u00e3n hi\u1ec7u \u0111\u00f3 s\u1ebd b\u1ecb t\u1eeb ch\u1ed1i b\u1ea3o h\u1ed9. Tuy nhi\u00ean, Apple\u00ae \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd l\u00e0m nh\u00e3n hi\u1ec7u cho m\u00e1y t\u00ednh. Apple\u00ae d\u00e0nh cho m\u00e1y t\u00ednh l\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nh\u00e3n hi\u1ec7u g\u1ee3i \u00fd<\/strong> l\u00e0 nh\u1eefng t\u1eeb g\u1ee3i \u00fd m\u1ed9t ph\u1ea9m ch\u1ea5t n\u00e0o \u0111\u00f3 c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5, nh\u01b0ng kh\u00f4ng n\u00eau r\u00f5 ph\u1ea9m ch\u1ea5t c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3. V\u00ed d\u1ee5: Coppertone\u00ae cho s\u1ea3n ph\u1ea9m nhu\u1ed9m da (copper ngh\u0129a l\u00e0 \u0111\u1ed3ng v\u00e0 tone ngh\u0129a l\u00e0 t\u00f4ng m\u00e0u). Nh\u00e3n hi\u1ec7u n\u00e0y t\u1ea1o \u1ea5n t\u01b0\u1ee3ng r\u1eb1ng s\u1eed d\u1ee5ng d\u1ea7u nhu\u1ed9m da Coppertone\u00ae s\u1ebd l\u00e0m cho l\u00e0n da tr\u1edf n\u00ean lung linh nh\u01b0 \u0111\u1ed3ng.<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Nh\u00e3n hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u00e3n hi\u1ec7u y\u1ebfu kh\u00f3 \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 th\u01b0\u1eddng kh\u00f4ng \u0111\u01b0\u1ee3c c\u01a1 quan \u0111\u0103ng k\u00fd ch\u1ea5p nh\u1eadn b\u1ea3o h\u1ed9. C\u00e1c nh\u00e3n hi\u1ec7u n\u00e0y bao g\u1ed3m nh\u00e3n hi\u1ec7u mang t\u00ednh m\u00f4 t\u1ea3 v\u00e0 chung chung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nh\u00e3n hi\u1ec7u m\u00f4 t\u1ea3<\/strong> ch\u1ec9 \u0111\u01a1n gi\u1ea3n m\u00f4 t\u1ea3 m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng x\u00e1c \u0111\u1ecbnh ho\u1eb7c ph\u00e2n bi\u1ec7t ngu\u1ed3n g\u1ed1c c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3. Ch\u00fang ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p nh\u1ea5t \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u00e3n hi\u1ec7u \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c kh\u1ea3 n\u0103ng ph\u00e2n bi\u1ec7t th\u00f4ng qua qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i tr\u00ean th\u1ecb tr\u01b0\u1eddng trong nhi\u1ec1u n\u0103m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 nh\u00e3n hi\u1ec7u m\u00f4 t\u1ea3 bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cCreamy\u201d cho s\u1eefa chua<\/li><li>\u201cApple pie\u201d cho s\u1ea3n ph\u1ea9m t\u00fai th\u01a1m<\/li><li>\u201cBed &amp; breakfast registry\u201d cho d\u1ecbch v\u1ee5 \u0111\u1eb7t ph\u00f2ng<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n c\u00f3 th\u1ec3 th\u1eafc m\u1eafc r\u1eb1ng nh\u00e3n hi\u1ec7u mang t\u00ednh m\u00f4 t\u1ea3 v\u00e0 nh\u00e3n hi\u1ec7u g\u1ee3i \u00fd kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o. Nh\u00e3n hi\u1ec7u m\u00f4 t\u1ea3 ngay l\u1eadp t\u1ee9c \u0111\u01b0a ra \u00fd t\u01b0\u1edfng v\u1ec1 h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 l\u00e0 g\u00ec, trong khi nh\u00e3n hi\u1ec7u g\u1ee3i \u00fd \u00e1m ch\u1ec9 h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5. V\u00ed d\u1ee5: t\u1eeb \u201cbronzer\u201d (\u0111\u1ed3ng thau) cho d\u1ea7u nhu\u1ed9m da s\u1ebd l\u00e0 t\u1eeb m\u00f4 t\u1ea3 v\u1ec1 m\u1ed9t lo\u1ea1i d\u1ea7u gi\u00fap l\u00e0m cho da s\u00e1ng nh\u01b0 \u0111\u1ed3ng thau v\u00e0 s\u1ebd kh\u00f4ng th\u1ec3 \u0111\u0103ng k\u00fd l\u00e0m nh\u00e3n hi\u1ec7u cho nh\u1eefng h\u00e0ng h\u00f3a \u0111\u00f3. Trong khi Coppertone\u00ae l\u00e0 nh\u00e3n hi\u1ec7u g\u1ee3i \u00fd, \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd cho s\u1ea3n ph\u1ea9m nhu\u1ed9m da.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nh\u00e3n hi\u1ec7u chung chung<\/strong> th\u1eadm ch\u00ed kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00e3n hi\u1ec7u. Ch\u00fang ch\u1ec9 l\u00e0 t\u00ean th\u00f4ng d\u1ee5ng h\u00e0ng ng\u00e0y cho h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5. Do v\u1eady, ch\u00fang kh\u00f4ng cho bi\u1ebft ngu\u1ed3n g\u1ed1c c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 kh\u00f4ng c\u00f3 ch\u1ee9c n\u0103ng c\u1ee7a m\u1ed9t nh\u00e3n hi\u1ec7u. Do \u0111\u00f3, nh\u00e3n hi\u1ec7u chung chung s\u1ebd b\u1ecb c\u01a1 quan \u0111\u0103ng k\u00fd t\u1eeb ch\u1ed1i b\u1ea3o h\u1ed9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u201cXe \u0111\u1ea1p\u201d cho s\u1ea3n ph\u1ea9m xe \u0111\u1ea1p<\/li><li>\u201cC\u00e0 ph\u00ea\u201d cho qu\u00e1n c\u00e0 ph\u00ea<\/li><li>\u201cV\u00e9 \u0111i\u1ec7n t\u1eed\u201d cho d\u1ecbch v\u1ee5 \u0111\u1eb7t v\u00e9 \u0111i\u1ec7n t\u1eed<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u00e3n hi\u1ec7u m\u1ea1nh S\u1edf h\u1eefu m\u1ed9t nh\u00e3n hi\u1ec7u m\u1ea1nh t\u1ef1 th\u00e2n c\u00f3 kh\u1ea3 n\u0103ng ph\u00e2n bi\u1ec7t l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 nh\u00e3n hi\u1ec7u nhanh ch\u00f3ng v\u00e0 r\u00f5 r\u00e0ng x\u00e1c \u0111\u1ecbnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n l\u00e0 ngu\u1ed3n g\u1ed1c c\u1ee7a h\u00e0ng h\u00f3a ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[170,136,171],"class_list":["post-1055","post","type-post","status-publish","format-standard","hentry","category-chua_phan_loai","tag-chien-luoc","tag-nhan-hieu","tag-thuong-hieu"],"_links":{"self":[{"href":"https:\/\/www.wizpro.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/1055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wizpro.com.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.wizpro.com.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.wizpro.com.vn\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wizpro.com.vn\/index.php\/wp-json\/wp\/v2\/comments?post=1055"}],"version-history":[{"count":0,"href":"https:\/\/www.wizpro.com.vn\/index.php\/wp-json\/wp\/v2\/posts\/1055\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wizpro.com.vn\/index.php\/wp-json\/wp\/v2\/media?parent=1055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.wizpro.com.vn\/index.php\/wp-json\/wp\/v2\/categories?post=1055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.wizpro.com.vn\/index.php\/wp-json\/wp\/v2\/tags?post=1055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}